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Empowering Collaboration and Skin Care at Beiersdorf

Beiersdorf brings transparency to their teams with Ruum

Ruum Team

Camille Nguyen

June 18, 2019

3 min

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 “At Beiersdorf, we are working as one team, with one major goal: to make people feel good in their skin and to create true value for our consumers. Ruum helps us achieve that goal.”  

From renowned mass market brands like NIVEA or Hansaplast, pharmacy brands like Eucerin, to luxury brands like La Prairie, Germany’s Beiersdorf is a household staple without many even realizing it.

 “We are the inventors of modern skincare and have been caring for people’s skin for more than 130years,” said Ümit Özdemir, global Head of Data & Advanced Analytics at Beiersdorf.

Founded in 1882 in Hamburg, Beiersdorf has since grown its company to nearly 20,000 employees and more than 160 affiliates worldwide.

 “In agile times marked by fast-changing technology developments, global closeness and connectedness within the company can be a challenge,” Özdemir said. “This is why we needed an enabler to be able to collaborate across different departments and countries more easily.”

In the realm of stepping up digitalization, Beiersdorf is taking measures in every area of its businesses, including e.g. the digital transformation process in HR within the new platform encompassing all aspects of the employee’s lifecycle.

Growth and digitalization, however, are easier said than done – especially when it comes to managing projects and teams within a global player like Beiersdorf and its large product portfolio.

“[Teams and employees] have different templates, different standards, and most importantly: they have different ways of working,” said Vincent Tissinié, Digitalization Expert for HR at Beiersdorf. “It made it really difficult to follow up with projects, tasks, and deadlines. Teams often felt bogged down by endless emails, monotonous meetings, and repetitive reporting activities.”

Describing others project management tools as too complex for all employees to use on a day-to-day basis, Özdemir said they were looking for an intuitive and simple solution for the challenges resulting from increased collaboration across all departments and organizations.

“We needed something lightweight, easy-to-use for everyone, that helped us automate and streamline our workflows on top of all of the data coming from our business systems,” he said.“That’s why we chose Ruum by SAP.”

“Moving work forward as a team usually requires lots of repetition and administrative work. Ruum takes all of that out of the equation so teams can fully collaborate and focus on the task at hand,” Frey said. “With Ruum, teams have full transparency on project responsibilities and progress and are able to work on their tasks without worrying about things like follow-ups or missing to-do’s.”

“With Ruum, teams have full transparency on project responsibilities and progress and are able to work on their tasks without worrying about things like follow-ups or missing to-do’s.”

Listing the Timeline function as one of the Beiersdorf team’s favorite Ruum features, Tissinié claimed that it has led to fuller transparency within their organizations.

“Ruum helped us document and structure our project plan in a way that other tools could not. With Ruum, all team members know their deadlines and feel responsible to update the status of their tasks,” Tissinié said.

“Thanks to Ruum, we’ve brought more transparency to the game.”

Ruum’s Timeline, however, isn’t the only feature to make an impact at Beiersdorf. According to Özdemir, Ruum’s Template function is also game changing.

 “For recurring tasks, we’re able to use templates,” he said, noting that Ruum’s templates have helped project leads save time on having to repeatedly create and re-create the same documents.

 With these features and more, Özdemir said that Ruum has helped with prioritizing tasks and projects for teams without anything getting lost in the email inboxes–finally allowing teams to focus on business goals instead of processes and follow-ups.  

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